Thursday, July 16, 2009

Animation: It’s Time to Toon In

Cartoon creators and companies are getting animated about the future of the industry. Raziqueh Hussain discovers what colourful capers lie around the corner Cartoons are fast becoming a serious business in the region. New animation companies and talented creatives are gaining international attention for their inspirational characters and shows that focus on life and culture in the Middle East.

Shaabiyat Al Cartoon is a perfect example of this success. Aired on Sama Dubai, Shaabiyat Al Cartoon is a social comedy dealing with the problems of the Gulf community through the lives of people from different cultures living in Dubai. Anyone who has been through the trials and tribulations of daily life in the Emirates will laugh along with the characters Hanafy, Osman, Bu Sulaiman, Daheem, Koty and Umm Sayed.

Companies in the Middle East now see animation as big business, even though the region is a relative newcomer when it comes to producing its own content, lagging behind markets of India and South Korea.

Animated series Freej, meaning neighbourhood, is widely seen as the first indigenous computer animated cartoon about four elderly grandmothers and their dealing with life in the fast-paced, ever-changing, modern-day Dubai.

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