Friday, May 29, 2009

DreamWorks Animation To Increase Film-Release Rate

DreamWorks Animation SKG Inc. (DWA) said it will release one additional feature film every two years as it unveiled its slate of eight animated-feature films through 2012, which includes sequels to its hit franchises Shrek, Madagascar and Kung Fu Panda.

Shares rose 2% to $27.70 in early trading.

The studio, which is now planning five films every two years, is coming off a strong first quarter in which it bucked Hollywood's trend of falling DVD sales. DreamWorks has been able to ride a hot streak at the box office, largely thanks to the performance of "Madagascar: Escape 2 Africa" in theaters and on DVD.

The company's strong first-quarter showing, particularly at the box office, is an encouraging sign for the rest of Hollywood, just ahead of the summer season, when the studios release their biggest films.

Planned animated films include "How To Train Your Dragon," based on the book by Cressida Cowell, set for release March 26. It is centered around a teenager from a mythical island where fighting dragons is a way of life, who whose world is turned upside down when he befriends an injured dragon.

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