Monday, December 22, 2008

Mass Animation Draws Animators to Facebook

Mass Animation, Intel Corp.’s initiative to create a CG-animated short film through a virtual studio staffed by animators around the world, has received more than 270 entries and accumulated more than 25,000 fans on popular social networking site Facebook. The short, titled Live Music, is being produced and directed by Yair Landau, former president of Sony Pictures Digital. The Facebook application is powered by online animation community aniBoom.

Live Music is inspired by Shakespeare’s Romeo and Juliet and early CG films. Set in a musical instrument store, the tale follows Riff, a rock ‘n’ roll guitar who falls in love to the wrong song but ends up with Vanessa, the classical violin of his dreams. The story is conveyed through the universal language of music rather than dialog, and the instruments are brought to life through original compositions and familiar rock tunes played principally by legendary guitarist Steve Vai as Riff and acclaimed violinist Ann Marie Calhoun as Vanessa.

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