Hollywood is the center of the film industry in the West, Bollywood its center in the East. But where is the capital of Toontown? If Crew 972 has anything to say about it, Tel Aviv will be the world center for quality animation.
"Our expertise is in high-quality animation and with a focus on top-tier clients: service work, advertising, film, Internet, and DVD," says company co-founder Michelle Orrelle, noting the company's client list. Crew 972 has worked directly for Aardman Animations - of Wallace & Gromit fame; Bren Productions - the 3D animation arm of Spain's Filmax Studios; Electronic Arts and Super Villain Studios; with advertising agencies Leo Burnett, Ogilvy and Mathers, Young & Rubicam, and as subcontractor on projects for Cartoon Network and others under non-disclosure agreement. This week, a new Crew 972 project is being tested at Warner Brother's studios.
"We've identified that Israel is a boutique provider of talent, innovation and creativity," Michelle tells ISRAEL21c. "It's not a mass animation producer like China or India, the Far East, or Eastern Europe. Israel's cultural compatibility is one advantage that we have; the Israeli sense of humor is one the US audience understands."
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Tuesday, December 23, 2008
Israel's Crew 972 is animated about cartoons
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The six-month course will be offered to students of architecture, engineering and other streams. According to the institute, the fees are not yet fixed but it will be lesser than the fees charged by private animation institutes.
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