Wednesday, July 30, 2008

Gujarat to house animation SEZ

Gujarat may be the next destination for the country's animation industry, which is expected to touch Rs 4,200 crore by fiscal 2009. Targeting the sunrise industry, an unnamed developer has proposed an IT SEZ in Umargaon in south Gujarat, according to state officials.

Overseas entertainment giants including Walt Disney, Imax and Sony are expected to outsource cartoon characters and special effects to Gujarat once the SEZ is completed

Confirming the development, Gujarat's IT secretary, Rajkumar Gupta, said Umargaon near Valsad would perhaps be India's first SEZ to target the animation industry. However, he declined to disclose the name of developer. According to a senior official in Industries Commissionerate, the government is considering the proposal and is likely to send it to the Centre for approval soon.

Ramaprasad S, the executive director of Toonz Animation, which made Return of Hanuman and Tenali Rama, said, the move acknowledges the fact that India's animation industry is receiving worldwide recognition.

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