Earlier this week DreamWorks Animation (DWA) and Intel (INTC) announced they're partnering to create next generation digital 3-D animation. On Friday I spoke with DWA's CEO Jeffrey Katzenberg and Intel's CEO Paul Otellini about the new deal, just before they presented the new technology along with a 3-D segment of Kung Fu Panda to the executives at the Allen & Co. conference in Sun Valley.
This new alliance aims to give both companies an advantage as the technology gains a foothold (and theaters). DWA will use Intel technology to speed up its production process and to evolve the strategies they employ to craft the digital images. Meanwhile Intel will use DWA to test Intel technology focused on entertainment and video.
The two CEOs were enthusiastic, Katzenberg saying that Intel "is really coming through for us," and that the technology will entirely revolutionize both the way DWA makes movies and the experience people get at the movie theater. Giving a theatrical experience that's entirely different from what consumers get from their home entertainment systems is crucial to the future of the theatrical movie business.
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Sunday, July 13, 2008
DreamWorks Animation and Intel Team Up for Digital 3-D
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