Thursday, January 10, 2008

BBC children's series confirms India is centre of animation

India has long been known as an outsourcing hub for call centres and computer support. Now a new BBC children's series airing this week will cement its position as a global centre for animators.

With a £10m budget, India-animated Freefonix is one of the BBC's biggest ever animation projects. The futuristic tale of mismatched musicians was two years in the making across three continents and involved more than 200 people.

The Bollywood-BBC tie-up on Freefonix is the first of many, according to the series' UK-based producers Cinnamon Entertainment. Managing director Anthony Bouchier says more readily available funding and skilled animation teams are drawing TV show-makers to India.

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