Wednesday, October 24, 2007

The evolution of a multi-screen animation destination

At 10, Teletoon is focused on growing from its original incarnation as a linear toon destination for a school-age TV audience to a multi-channel, multi-screen animation incubator for viewers of all ages.

The specialty channel received its licence in 1996, but president Len Cochrane says the idea for the channel was conceived back in 1995 by the board at Family Channel (which at the time was owned 50% by WIC Western International Communications and 50% Astral Media). At the same time, however, YTV, Cinar (now Cookie Jar Entertainment) and Nelvana had joined forces to pitch the CRTC for a licence to launch another all-toon channel.

After the CRTC rejected two applications, Cochrane called upon former Nelvana CEO Michael Hirsh (now CEO of Cookie Jar Group) to combine forces with his partners to make Teletoon a reality. They came on board, the pitch was successful, and the commission greenlit an October 1997 English-language launch date.

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