Imago Global in pact with Malaysian animation academy

Imago Global, the newly-launched animation academy promoted by Thiruvananthapuram-based animation player Mookambika Infotech (MooIT), has signed a memorandum of understanding (MoU) with Malaysia's GO Academy for collaboration and internship in animation and production.

Under the agreement, students enrolled at MooIT will be offered internship at GO Academy in Malaysia.

Upon completion of the course, successful students will be absorbed to the production houses of Go Academy around the globe. The MoU was signed between K M Arun Kumar, CEO, Imago Global and Aaron Ong Lai Huat, Chairman, GO Academy here.

Huat said GO is the world’s first accredited City & Guilds centre dedicated to the certification of Digital 3 D and visual effects programme.

“Go Academy is into promotion and training and aims to boost the animation, post production industry through formal internship arrangements with leading international companies in digital animation development, film production, post-production and computer games development,” he said.

Source : http://www.business-standard.com/

Pune to have animation school, gurukul style

UNE: Who says technology and tradition are poles apart? Modern subjects like animation, gaming and broadcast journalism will soon be taught 'gurukul' style - modelled on the ancient Indian education system at a Pune school.

The unique venture, called Seamless Education Academy or SeamEdu, will be run by Saurabh Gadgil, a jeweller, and aims to cater to the fast growing animation industry's huge demand for trained personnel.

"There is a huge demand for talented animators in the country - around 200,000 in a couple of years. So we thought this was a very good business idea," said Gadgil, a major stakeholder in the venture.

Those behind the project say they only mean to simulate the gurukul tradition's aspect of individual attention.
"Gurukul education is based on individual attention and that's what we plan to do - identify the talent and harness it for industry needs," said Arun Nigvekar, Pune University's former vice chancellor under whose guidance the school will be run.

Read More Article...

Mainstream 3D animation film makers to capture market

NEW DELHI: Moving away from the concept of mythological characters in animation films, makers of 'Icy N Spicy' hope to capture the film market with their first 3D mainstream animation film.

"India has a huge and untapped market of animation films and we are quite confident that our film will do very good at the box office. In fact we have already planned a whole story based on 'Icy N Spicy'," says debutante director Anil Goel.

Goel feels that characters like 'Hanuman' and 'Ganesha' appealed to children for being fresh but if the mythological characters are repeated again they would not attract public attention.

"I did not adopt my story from any mythological theme. The characters are fresh with a story very much rooted in reality and similar to any school going child's life," Goel says.

Read More Article...

Indian animation: Future bright

Today Indian animation companies are doing feature films, commercials and TV series work that aspire to international standards. However, the company is only as good as the artists it employs. So good, well trained animation professionals find themselves in high demand.

The Animation industry in India has grown exponentially over the last few years. What is more remarkable is that even with this rapid growth India still represents only a small portion of the world animation pie! That means there are still lots of opportunities for Indian animation to grow.

What is it going to take for animation to come of age in India? Production of original content.

Animation is an extraordinary means of telling a story. What one can achieve in animation is the ability to strip away all the unnecessary details so the story can be presented in its purest form. Here is where the secret of animation’s appeal lies. This is why people remember good animation movies even decades after they first saw them.

Read More Article...