Friday, February 27, 2009

Animation makes it into the mainstream

Animation is more than a century old and yet it is only in the last decade or so that is has made it into the mainstream.

“Now it has become an industry in its own right,” says Craig Wessels, of Wicked Pixels, a Cape Town-based production company that specialises in producing high-impact commercials for leading advertising agencies around the world. The company also produces on-air imaging for leading broadcasters. Clients include HBO, MTV, DSTV, SABC and e.tv.

“Whatever work we do, it's almost always for broadcast,” says Wessels.

TV here in SA works on 25 frames per second, and he likened a single frame to a poster, but of equal importance to the frames before, and those after.

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