Princess-Themed 'Strawberry Shortcake' Animation on DVD

Things have been a little turbulent over the past few months for little miss Shortcake, to say the least. The Strawberry Shortcake property, which has been tugged back and forth between competing brand management companies in international sales discussions, for its multi-billion dollar net value, holds a relatively unknown future. Although in the long-term the animated Shortcake and her sugary sweet friends may not have a definitive home, the 2009 short-term is still looking up; first with the February home video release of the princess-themed "Happily Ever After."

Strawberry Shortcake, currently a property of the American Greetings group (Holly Hobbie, Maryoku Yummy), has become what is arguably the most lucrative character re-branding ever of a classic children's property of decades past.

One of a few select animation titles touted in discussion between AG and Cookie Jar Entertainment last year in terms of a sale of the entire brand, Strawberry Shortcake, now with the deal having fallen through, remains with a somewhat uncertain future in animation despite a variety of intriguing re-branding projects already well laid out [past A.I. news: "AGP Readies New 'Strawberry Shortcake' Revival" (07/2008)].

Scheduled for release from 20th Century Fox home entertainment, the DVD release "Happily Ever After" is one of several seasonal or themed video releases under the Shortcake moniker.

For this particular animation release, Strawberry Shortcake and her fruit-flavored friends take in a more fanciful story, in "Sleeping Beauty," where a neglected fairy casts a sleeping spell over Princess Strawberry Rose. Of course, at the insistence of friendly fairies--the familiar personalities of Tangerinaberry, Orangeberry, Gingerberry, and others--it's up to Prince Huckleberry to teach everyone a lesson on friendship (and to save the princess).

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