Sunday, November 9, 2008

Disney Animation Moves Toward U.K. on-Demand

Disney Animation News in UK

To make a sweeping statement that intimates the phenomenal success of digital television has become increasingly on the mark for television territories where video-on-demand has become less a luxury and more of a genuine, everyday preference for global audiences. Such is the case of course, not only in North America, where leading children's entertainment networks are constantly grabbing at opportunities to project content onto multiple viewing platforms; but such is also the case in international markets, where television networks and animation broadcasters are similarly exposing quality cartoon content to pay-as-you-go audiences.

BT Vision, a British broadband and digital television subscription service, has recently come to into a multi-year agreement with Disney Channel UK under which BT Vision subscribers will now have the option to pursuer a variety of Disney-produced or Disney-distributed content. Effective just recently, the agreement makes available a plethora of quality television animation and children's entertainment, making the on-demand market quite a bit livelier.

"BT Vision's offer opens up a whole new potential audience for Disney Channel and we're delighted to be working with them," Michael Cairns, the General Manager of Disney Channels UK and Ireland, commented.

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1 comment:

Unknown said...

The Disney Stores experienced the same dire situations in outlets around the world: Cast Member hours were cut back but duties expanded, wages remained low, and job security declined. Throughout the chain, on orders from management, the hard-sell of lower quality items and pre-order schemes escalated, and customer service was drastically cut back, leaving the front line Cast Members to deal with an increasingly dissatisfied public.


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