Sunday, December 2, 2007

Innovation: Key for animation industry

In the animation industry, the key ingredient is innovation. Cartoons and graphics can be two-dimensional, as long as the ideas behind them aren't, that's the message at China's first international annimation trade fair in Anhui province.

Over 300 animation companies from home and abroad have turned out for the fair. Animation giants Disney, Paramount, and China's top producers, China Central Television and Shanghai Media Group are just a few of the big names. From animation makers and producers to distributors and traders, the fair is an opportunity for all key players in the industry to exchange ideas and make new deals.

The animation industry is booming with a product value of over 200 billion US dollars a year. And the price of its relative products is above 500 billion. China represents one of the big markets for the animation industry. Chinese animators say they are confident about reviving the animation scene here in China and are on a mission to become one of the main creators of animation. ZS CCTV

Source : http://www.cctv.com/

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