With several homespun projects at its disposal, India's animation industry has come of age and could even resort to reverse outsourcing to fill up a talent gap.
"Until recently, Indian companies had been relying on production works outsourced by giants like Disney, Paramount, Imax or Sony," said Sumathi Sreedharan, director of Chennai-based Pentamedia Graphics.
"Now they are confident of taking up pre-production, production, and even post-production on their own," she added.
"Having released around 10 films independently, including Hanuman, Little Krishna, Ramayan, Pandavas, Legend of Buddha, Ali Baba and Son of Ali Baba the more than a dozen big animation houses in the country have many more projects at their disposal," she further said.
Shortage of professionals
"The Rs seven-crore success of Hanuman, which was released in 2005, had proved that Indian audience was grown up for a full-length animation film," said K Chandrashekaran, creative director of Thiruvananthapuram-based Toonz Animation.
"However, the industry that faces a shortage of professionals could go in for reverse outsourcing," he added.
The cost of producing a half-an-hour animated programme in the US and Canada was $2,50,000 to 4,00,000 and $1,20,000 in South Korea and Taiwan, whereas in India it is $60,000.
Though India has an edge over other countries with regard to cost factor, due to the deficit in our talent pool, production could be outsourced to countries like the Philippines, Malaysia and Taiwan.
Independent projects
"An independent survey by Arena Animation Academy has found that there would be a requirement of three lakh professionals in animation and related services by 2008 in the country," claimed R Krishnan, executive director of Aptech Ltd, the parent body of Arena.
"However, the industry currently has only around 20,000 skilled hands," he added.
Global assessment firm Pricewaterhouse Coopers in its recently released report on the Indian entertainment industry, predicted that the animation sector, which now earned Rs 1,200 crore, would mop up Rs 4,200 crore by 2009.
Several independent projects are coming up at animation houses, including ones on filmstars Amitabh Bachchan and Rajnikanth. The film on Big B had been initiated by Toonz.
Source : http://www.ndtvprofit.com/
"Until recently, Indian companies had been relying on production works outsourced by giants like Disney, Paramount, Imax or Sony," said Sumathi Sreedharan, director of Chennai-based Pentamedia Graphics.
"Now they are confident of taking up pre-production, production, and even post-production on their own," she added.
"Having released around 10 films independently, including Hanuman, Little Krishna, Ramayan, Pandavas, Legend of Buddha, Ali Baba and Son of Ali Baba the more than a dozen big animation houses in the country have many more projects at their disposal," she further said.
Shortage of professionals
"The Rs seven-crore success of Hanuman, which was released in 2005, had proved that Indian audience was grown up for a full-length animation film," said K Chandrashekaran, creative director of Thiruvananthapuram-based Toonz Animation.
"However, the industry that faces a shortage of professionals could go in for reverse outsourcing," he added.
The cost of producing a half-an-hour animated programme in the US and Canada was $2,50,000 to 4,00,000 and $1,20,000 in South Korea and Taiwan, whereas in India it is $60,000.
Though India has an edge over other countries with regard to cost factor, due to the deficit in our talent pool, production could be outsourced to countries like the Philippines, Malaysia and Taiwan.
Independent projects
"An independent survey by Arena Animation Academy has found that there would be a requirement of three lakh professionals in animation and related services by 2008 in the country," claimed R Krishnan, executive director of Aptech Ltd, the parent body of Arena.
"However, the industry currently has only around 20,000 skilled hands," he added.
Global assessment firm Pricewaterhouse Coopers in its recently released report on the Indian entertainment industry, predicted that the animation sector, which now earned Rs 1,200 crore, would mop up Rs 4,200 crore by 2009.
Several independent projects are coming up at animation houses, including ones on filmstars Amitabh Bachchan and Rajnikanth. The film on Big B had been initiated by Toonz.
Source : http://www.ndtvprofit.com/
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